The Values Pledge shows organisations how to become
values-driven

VALUES PLEDGE

Putting values at the heart of the organisation…in practice.

Signing the Values Pledge gives an important message to customers, employees and others that you are clear about what really matters to you and practice what you preach.

What are values

Why are values important to us at an organizational level?

If I take care of my character, my reputation will take care of itself.

D L Moody

Organisational values can be used to good effect to provide:

  • icona reference for decision making
  • iconclarity and increased awareness about behaviours (individual and collective, self and others)
  • icona basis for reflection and enquiry
  • iconstories for reinforcement

The result of taking this approach is that your employees will behave more consistently – viewed from within or from the outside – in an environment which is clearer and less ambiguous. It will help your employees with “how” they feel, think and behave, as much, if not more than, with “what” they do.

We know that when employees are aware of the organisational values and then make choices and take actions in line with them, that their life at work will be richer, more meaningful and happier.

When your values are clear to you, making decisions becomes easier.”

Roy E. Disney

Why a Values Pledge

The Values Pledge is a way to provide a quality guide to a more authentic, more conscious way of operating which also:

1) Provides organisations with the means to make a public statement of their commitment to becoming a values driven organisation (using the Values Pledge logo).

2) Creates a “values community” – a network of organisations who can connect with each other to share experience and knowledge at a global and regional level.

3) The Values Pledge shows organisations how they can become values-driven. Signing the pledge gives an important message to customers, employees and others that you are clear about what really matters to you and practice what you preach.

The spirit

The Values Pledge has grown out of a heartfelt desire to support organisations that want to be their best and thrive through being authentic to what they care most about. The Pledge emphasises the importance of ongoing collective involvement, learning and curiosity, fostering greater resilience in the face of setbacks.

Values-driven organisations pursue continual discovery and improvement rather than compliance and a fixed destination. Different parts of the organisation may have different starting points and take different paths. Transformation takes time. Mistakes are likely to be made along the way, and that is a valuable part of the learning process.

Underpinning values-driven organisations is an appreciation for who we are as human beings and how we work together.

The benefit of being a Values Pledgor

  • iconReinforcement of Brand Identity to all stakeholder groups (members, customers, employees, owners, service partners, communities, citizens).
  • iconProvides a fundamental pillar for the employer brand for current and potential employees.
  • iconProvides a positive differentiator, for customers and in the employee recruitment process.
  • iconEncourages a common values-based language and guide for decision making.
  • iconHolds senior leadership to account through impact assessment and transparency.
  • iconSupports an authentic culture of learning and continual improvement.
  • iconFacilitates alignment with Sustainable Development Goals and new FRC Code.

SUPPORT THE PROJECT

The Values Pledge concept has been created and developed by a group of passionate, values-driven experts, leaders and communities who have vast experience of helping to develop values-driven organisations and are passionate about values. This group has collaborate across industry sectors and organisations, time zones and geographies and we are grateful for their generous time, experience and knowledge.

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